UPDATE ON 4/11/18 :Research
For my site revision I’ve chosen to redesign the website for a music shop not too far from my hometown; Speno Music. Below are screen shots of the following in descending order: home page, about page and photo “gallery”.
For aspects of the site that are working well, the header content is done well. The navigation bar is static and is not in a different location for each page. The image of guitars below the navigation bar is also static and does not change size, shape, color or position on each page. For improvements, there are many. The entire site is composed of various font tags with styling done in the HTML itself; very little at that. The image layout on the home page has no sense of direction but rather seems to have random elements “splattered” on the page (contact form to the left with image of store front sitting next to bottom right corner). The photo gallery is composed of a single image with a dull, static text overlay reading “Store Photo’s” in the top right corner. This text distracts from the single image and does not add anything to the experience. On the “About” page, there are incomplete descriptions about employee’s as well as the company itself with filler text reading “Include a brief biography. List their years of experience and education. Or describe how this person helps meet the needs of your customers”; incomplete and unprofessional. There are also stock photo fills in place of where an employee’s face should be. One of the main aspects about Speno’s Music that makes it such a great place is their commitment to the community and everyone that has a passion for music. Although the store was founded in 2006, Mike Speno’s (current owner) family has been assisting in providing great service for a variety of instruments and artists ever since 1951. They bring this point up on multiple pages, communicating the reason they do what they do is driven by other’s passion for music. Unlike corporate companies like Guitar Center, they have the ability to be flexible with pricing and aren’t afraid to make deals on equipment and offer cheap services, because in the end what they care about is making sure that music is accessible to all; not how large of a price tag they can put on an item. This communication could easily be improved by developing a stronger structured about page with more information and well formatted and developed sentence structure; making the person want to read about the company’s history. The audience being targeted by this site is that of musical artists or people who have a passion for music. Other organizations that are targeting this audience more effectively are mostly corporate companies such as Guitar Center and Musicians Friend. Their websites are much better structured and offer a more interactive experience while searching for a product they have in stock or even just finding a store location
One of the main pieces I plan to use on Speno’s redesign is having a message center right on the home page at the top. This allows users to be immediately informed of the deals you have going on. Everyone loves saving money so by peaking the user’s interest on what deals you have, you are quickly and efficiently pulling them into your business. I also plan on using organized drop-down menus to allow for a cleaner experience when it comes to finding the product a user may be looking for. At the moment, Speno currently displays stock images of guitars on their header that are most likely not even at the store and a single image from about two years ago of some guitars hanging on the wall; nothing new and nothing updated to keep user’s accurately informed.
UPDATE 2: REVISION DRAFT LINK 4/16/18
UPDATE 3: ADOBE XD DRAFT REVISION 4/19/18
UPDATE 3: HTML PRODUCTION LINK 4/24/18