For my personal project, I decided to do a PSA on global warming and the effect of people’s actions on the environment in general. The piece consists of a compilation of various clips from around the world of envrionmentsbeing destroyed, the effects of said destruction, audio of people speaking about the situation and a moving soundtrack to tie it all together. The cuts back and forth from destruction by nature and humans causing damage to the environment helps create a “cause and effect” connection.
`For our font we chose to use Roll Accurate due to its rounded style and kid toy construction set appeal. Appeal to a younger audience is important, for Marten’s work consists of very colorful images with an Erector Set like quality; using right angles and such.
Original character design:
Storyboard coming soon.